Roope Pajasmaa is the CEO of Mind Your Rights Ltd. a Finnish technology start-up specializing in developing blockchain technology for music rights management. Their vision is to make global managing of music rights faster, more efficient, transparent and less costly for music authors and publishers. Based in Helsinki, Finland, Mind Your Rights works in close co-operation with Teosto, a Finnish nonprofit performance rights organization. Mind Your Rights aim to cooperate with the key industry organisations and develop solutions on top of the existing industry structures.