Pedro Carvalho de Almeida is an Assistant Professor of Design at the Department of Communication and Art, University of Aveiro, Portugal, with teaching experience in London (Central Saint Martins), Paris (ENSCI-Les Ateliers) and Glasgow (Innovation School, The Glasgow School of Art). Teaching covers strategic design, design management, product semantics, visual research methodologies, and contextual studies. He has helped defining brand archaeology as a field of study and a methodological approach. His research was presented and published internationally in design conferences, exhibitions and doctoral seminars. In the recent years, his research explores the revival of vanished Portuguese sneaker brands through contextually based footwear design interventions.