Mordechai Braunstein is an installation artist, artepreneur and digital marketer with specific expertise in music events and festivals. In the Covid hiatus he co-created a social movement - men speaking against sexual violence. Their first campaign, #its_my_problem was uploaded over 3000 times in the first week and accumulated over 2M views in 24 hours. It was later translated to 6 languages and recreated in Romania and Brazil. All three campaigns featured famous men talking against “goal oriented sexuality” and asking other men to take responsibility.