João Coelho produces music under the moniker Slow J. After discovering his love for guitar and FL Studio he flew to London where he obsessively produced while studying sound engineering before he returned to Portugal determined to get in the studio. Between professional studios, guesthouses and the bedroom of his parents’ house he produced, wrote and performed his two first works - The Free Food Tape [2015] and The Art of Slowing Down [2017] - which he then edited and distributed independently. In 2018 he co-funded with longtime friends a production company and label (Sente Isto) and rose as the executive producer for Deepak Looper by Papillon [2018] which, all together, put Slow J in the forefront of a new generation of portuguese artists who are breaking the old conceptions of portuguese music and cultural identity.